Odyssey putters, in particular the two-ball range, have had the market "sewn up" in recent years but when Ping responded with a new range they clawed back some of the once-strong market share they held.
Much more than any other club in the bag, the blade comes in many different guises because it is arguably the most individualistic aspect of the game of golf. All sorts of shapes and sizes of putters get used as it all depends on what suits the individual eye and technique.
However, when Odyssey came on the scene on the early 1990s they had the winning formula and are now strong market leaders, having designed and created a product range which appeals to professional and amateur alike.
"At one point Odyssey had the whole market sewn up but when Ping introduced the G21 and Craz-E range they came back again," explains Mark Broderick, head buyer for GolfWorks.
"The Odyssey range is boosted in the Irish market when you see the likes of Padraig Harrington using the two-ball to such great effect on tour," adds Gavin Irwin from McGuirk's Golf.
"With any putter it's all about feel and the Odyssey concept with the two-ball is ideal because it is so much easier to align putts."
Aside from the three main designs in the two-ball range, Odyssey also have numerous styles in the standard mallet-shaped putters, which came onto the scene before the two-ball.
The White Steel is the most expensive of the two-ball range at €229 with all the high street retailers.
Then there is the White Hot version and the DFX models, which vary from €119 to €145.
The soft rubber-like material inserted in the putter is comparable to the material used on the cover of balata golf balls. The aim is to reduce the "skid effect" and give a truer roll from the club face.
The Ping Craz-E range are not dissimilar in shape to the Odyssey two-ball, with an extended back to assist alignment.
They also have a "blue urethane full-face insert that provides a soft, responsive feel", according to the manufacturers.
When moving into the Scotty Cameron range from Titleist, consumers will notice a hike in prices, with the Studio Style and Red X models starting at €279. The Red X mallet is the putter of choice for Darren Clarke but the price tag can be off-putting for some punters.
"There are many cheaper versions of the Scotty Cameron range," explains Irwin, suggesting club golfers are reluctant to spend over €200 for a putter.
TaylorMade are set to launch their new Rossa (AGSI) Anti-skid Groove System Insert range in the coming weeks. These putters will have milled grooves on the face to help reduce backspin and promote the more desired forward spin. Putters in the current Rossa range start at around €145, rising to €199.
If your prospective choice of putter is dictated by price then GolfWorks might have the one for you. Broderick suggests the Colt MPD Series, which has a "distinctive yellow and black grip and is similar in shape to the two-ball range". The Colt retails at €49.99 and as with the other retailers, there are cheaper models than the brand names mentioned.
As stated, choosing a putter is very much up to the individual, so when looking for a new one be sure to try it out first. Most of the high street retailers have an in-store putting bay, which is well worth using before making a transaction.
