Finding a hotel room in London will be easier next year because companies, worried UK economic growth may slow following the Brexit vote, will cut their travel budgets, according to PricewaterhouseCoopers.
Occupancy rates in 2017 will fall one per centage point to 80 per cent, the lowest level in nine years, the consultant said in a report on Wednesday.
Revpar, an industry measure of profitability, will decline by 2.8 per cent this year and 0.5 per cent in 2017.
Hotels in large European cities including London have already been hit by a fall in holidaymakers following a spate of Islamic State-inspired killings in France and Belgium, including the November 13th terrorist attacks in Paris.
A drop in business travellers will hurt lodgings because those guests tend to spend proportionally more on accommodation.
More than 3.7 million people visited London from overseas for business reasons last year, according to data compiled by the UK’s national tourism agency.
Another difficult year
"Next year will be another difficult one for the capital's hotel industry, on top of an already negative 2016," Liz Hall, PwC's head of UK hospitality and leisure research, said.
“Brexit will compound weaker demand we’ve been seeing since the first of the terrorist attacks in November and business travel will be affected as companies try to get some clarity on how this will affect their UK operations.”
A surge in supply will also affect occupancy in London. About 7,200 new hotel rooms will be offered to guests next year, the highest level since the 2012 Olympic Games, according to Hall.
Operators also face competition from Airbnb. The number of rental apartments listed on the website jumped 54 per cent in July from a year earlier, according to PwC data.