In future passenger cars will be electric. That seems a safe bet, regardless of the recent drop in electric vehicle (EV) sales, down over 20 per cent in Ireland so far this year.
Car makers have sunk billions of euros into EV development, restructuring their complex business processes, and most have gone too far down this road to reverse. Timelines will change and the technology will judder along with a mix of great leaps and incremental improvements.
However, there are major hurdles to overcome right now. Pricing, misperceptions, and public charging all need to be addressed.
New EV car prices remain too high for the mainstream market. Now that Chinese brands are delivering more affordable models, prices – new and used – are fluctuating and advances in battery technology undermine the value of used models. Why opt for used when you can get a new car with better range and improved technology?
The Government must be transparent on its intentions on incentives and tax plans, which clearly affect the value proposition of running an EV.
Prices are further undermined by social media and barstool chatter about battery lifespans and other scare stories. Car companies should fix this. Simply extend the current battery warranties and clarify the remedial action – and costs – to replace cell modules instead of entire batteries. Warranties work in reassuring motorists.
The car industry also needs to address the serious shortage of mechanics trained in the handling and repair of complex EV batteries. This is pushing up the cost of repairs.
Finally, Ireland is lagging behind many EU counterparts when it comes to public charging infrastructure, denting drivers’ confidence in using EVs for longer trips. Meanwhile, there are thousands who cannot charge at home right now.
Against this backdrop, it is hardly surprising that buyers are steering clear of full EVs. Many are turning to the halfway house of hybrids, hoping the infrastructure will improve and the battery tech will get better. Addressing these issues will help put EV sales back on track.