Future shock: How not to be taken by surprise by the media landscape in 2025
Connected TV, retail media and AI are among the top trends to watch out for this year, Dan Calladine, Dentu’s head of futures, tells Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
In a loneliness epidemic, brands that have your back come to the fore
With social isolation now a major concern, Viv Chambers and Sarah Van Horn of cultural insights agency Bricolage help dentsu’s Dave Winterlich piece together just what that means for marketers
Effective B2B marketing requires a strong voice at the top table
Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan Smith tells Dentsu’s Dave Winterlich
Why branding is too important to leave to big business
Small businesses are often better at brand building than they know, Gerard Tannam from Islandbridge Development tells Dentsu’s Dave Winterlich
How to ensure your brand doesn’t suffer from attention deficit
Not all attention is equal but it is vital to sales, Amplified Intelligence founder Karen Nelson Field tells Dentsu’s Dave Winterlich
Subtle brand alignments to plug funding gap on Irish screens
Like the farmer and the cowman, editorial and advertising should be friends, with branded content representing the firmest of handshakes, Coco TV founding Director and Former CEO Stuart Switzer and board member of Screen Producers Ireland and Sinead O’Connor, head of branded entertainment at Dentsu, tell Dave Winterlich
From marketing to the metaverse and beyond
The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich
How brands can overcome Gen Z allergy to inauthenticity
Marker Video is helping brands capture genuine customer reviews to boost sales