Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
Forget the algorithms. At a time when the only certainty is uncertainty, it’s best to focus on constant human behaviours instead, Dan Calladine, head of media futures at Dentsu International, tells Inside Marketing host Dave Winterlich
After a jam-packed year hosting chats with international marketing experts, Dentsu’s Dave Winterlich looks back at some of the lessons learned
TV and radio are proper notice boxes, Mike Follett tells Dentsu’s Dave Winterlich
The value of a good ad compounds over time, sharp shooting Aussie marketer Mark Ritson tells Dentsu’s Dave Winterlich
Understanding small businesses has led to big growth for SumUp, the fintech’s global marketing lead Corin Camenisch tells Dentsu’s Dave Winterlich
An Post’s MD Debbie Byrne on reforming the business through diversification, innovation and renewed cultural relevance
Your sales and marketing functions should be friends. Unfortunately it doesn’t always work out that way but there are steps you can take to help, Aidan O’Driscoll of Align tells Dentsu’s Dave Winterlich
Successfully launching Budweiser to the Irish market was no small beer. But it was also big fun, management strategist and former Guinness marketer Paul Keogh tells Dentsu’s Dave Winterlich
