Largo Foods, the Meath-based snack manufacturer that owns the Tayto and Hunky Dory brands, has rebranded as Tayto Snacks to boost its public association with the eponymous crisp brand that has adorned Irish school lunch boxes and sandwiches for generations. Tayto Snacks, which is now wholly owned by German group Intersnack, said the name change was a "homage to the strength, longevity, and recognition" of its flagship brand, Tayto.

The business also owns the King crisps brand, Hula Hoops, and the Perri and KP snack brands. Tayto Snacks, run by managing director Jeff Swan, operates from an 80,000sq ft facility in Ashbourne adjacent to Tayto Park, which is separately owned by the snack manufacturer's former shareholder, Ray Coyle.