Designer leaves legacy that shaped the world

Ettore Sottsass: It would not be difficult to find yourself living a life shaped almost entirely by Ettore Sottsass, the greatest…

Ettore Sottsass:It would not be difficult to find yourself living a life shaped almost entirely by Ettore Sottsass, the greatest Italian designer of the last half century, who has died in Milan, aged 90.

So many everyday things could bring you into an intimate physical connection with his work and his constantly inventive mind. At home, the bed, the bath, as well as the taps, the door handle and the door itself could all have been designed by him. So could the dining table, the bookshelves and the kitchen furniture.

At work, there are plenty of Sottsass-designed desks and chairs, lights and light switches to choose from. And if you happened to live in Milan, even the airport has a Sottsass interior, though Malpensa is not the most successful of his projects.

All of these, and countless other artefacts, large and small, from television sets to precious glassware, from fashion shops for Esprit to calculators for Olivetti, are all the product of Sottsass and his team, the most productive and one of the most influential design studios Italy has ever produced.

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When most people are thinking about retirement, Sottsass reinvented himself as the father of postmodernism in design by starting the Memphis movement in 1981 - an explosion of colour and energy that was a revolt against complacency and conventional good taste.

Throughout his life, Sottsass managed to pursue two parallel careers. At the same time that he was working on the mass-produced, trying to give some sense of dignity to the mundane, he was also creating ceramics and glass, and limited edition furniture pieces that had the emotional intensity of art.

With the English designer Chris Redfern, he was still running a busy and active office that was doing creative work right up until the end of his life. Last year, he designed, with restrained elegance, the exhibition staged by the Design Museum in London to mark his 90th birthday.

Sottsass showed that it was possible to understand design as a cultural as well as a technical issue. When he designed the Valentine portable typewriter for Olivetti in 1969, with the British designer Perry King, he was able to turn a piece of office equipment into a desirable object by understanding that there are emotions involved as well as ergonomics in the way that we use and understand our possessions.

Sottsass made the Valentine out of bright red plastic, with twin splashes of vivid orange for the spools, turning it from a machine into a kind of toy. Four decades later, Jonathan Ive did the same for Apple with the iPod, turning technology that grew out of office equipment into a desirable possession.

Sottsass, like his father, also called Ettore, saw himself first and foremost as an architect, a field in which he excelled, even though he was entirely outside the mainstream. Sottsass knew everybody, and worked everywhere. He even managed to build an apartment in the unlikely setting of Albany in London for Johnny Pigozzi, the celebrity photographer. At the other end of the scale he designed a golf resort for the People's Liberation Army in China.

Sottsass was born in Innsbruck, educated in Turin, and moved to work as an architect in Milan before being drafted into the Italian army. As a young officer he took part in Mussolini's invasion of Montenegro. After the Italian collapse, he and his men walked home to Milan.

He worked briefly in America for George Nelson, an experience that gave him an edge when Olivetti wanted some transatlantic expertise to give shape to their first mainframe computer, the Elea.

The last survivor of the generation of designers that dominated Italian design for half a century, Sottsass also trained the next generation. Memphis put him at the centre of an international group of architects and designers who have moved on to build their own careers: from Johanna Grawunder from the US, and British-born James Irvine, to Michele de Lucchi, who is perhaps the most successful of the new generation of designers in Italy.

Sottsass is survived by his second wife, the writer Barbara Radice.

Ettore Sottsass, designer, born September 14th, 1917; died December 31st 2007