An Oireachtas committee is set to tell the Government that it should ban all sponsorship by drink companies of sporting events.
The call for a ban on lucrative sponsorship deals is one of a range of proposed measures to curb under-age drinking and binge drinking by young people.
The Joint Oireachtas Committee on Health and Children will say that such a ban should embrace any use of logos on labels for the sponsorship of events, clubs or teams that cater for members under 25 years.
In a report to be published next Tuesday, the committee will also say that all alcohol advertising should be banned within three years. It will urge the Government to lobby for such a ban throughout the EU.
Chaired by Fianna Fáil Cork TD Mr Batt O'Keeffe, the committee will also call on the Tánaiste, Ms Harney, to introduce price controls for non-alcoholic drinks served in pubs.
It will say that high price mark-ups on soft drinks are "disturbing when one is aware that it is common in other countries for pubs to offer free soft drinks to designated drivers to discourage drink-driving and encourage responsible drinking".
In addition, the committee will say that a specific barcode should be allocated to each alcohol supplier so that drink sold to under-aged people can be traced back to the vendor.
Seen by The Irish Times, the report says "it is necessary to make every effort to identify outlets that supply alcohol to under-age persons and persons who do secondary purchasing for under-age persons".
The committee will say that the excise duty on alcopops should be doubled or increased by half in the next budget given the evidence about the negative impact such drinks have on young women in particular.
It will also call on the Government to introduce a mandatory national training programme within a year for all front-of-house security staff at pubs.
"All security will be required to successfully complete this course before assuming or resuming their duties.
"This should be provided for in legislation with heavy fines and/or pub closure for non-compliance."
The report will call for cultailments on the development of new superpubs, and the monitoring by closed circuit television of all exits from late-night pubs and nightclubs.
It will also call for a ban on practices that encourage people to drink faster and drink more in pubs. These include excessively loud music and the failure to provide adequate seating or tables for glasses and bottles.
The committee will say that a ban on all alcohol advertising is "the only real course of action to take" in the light of evidence on the impact of advertising.
While such measures are likely to be resisted by the drinks industry and advertising and media interests, the committee will say that "slight restrictions" on advertising have little overall impact when compared with the option of a complete ban.
The committee will also cite a European Commission report which said that "countries with the lowest proportions of young people drinking tended to have more restrictions on advertising, while those with the highest prevalence of young people drinking tended to have less restrictions".
The committee will call on all local authorities to publish a report on local levels of drinking in public parks by young people and liaise with the Garda "so that alcohol misuse by young people be strictly prohibited in all public parks as a top national priority".
It will say that a national alcohol control centre should be established to advise the Government on alcohol-control measures and the regulation of all aspects of the alcohol industry.
