Nokia attempts to claw back market share

World-leading mobile phone maker Nokia launched five new models today and expressed confidence it could claw back market share…

World-leading mobile phone maker Nokia launched five new models today and expressed confidence it could claw back market share in a booming sector.

The company, which has been losing market share to rivals, showcased its first mass-market flip phones - which it claims is the world's smallest model for fast networks.

Among Nokia's latest models are a 6260 smartphone with a flip that could swivel, and a 6630 third-generation (3G) phone that Nokia says is the world's smallest camera phone for fast 3G networks, equipped with wireless e-mail, web browsing, video calling and other smartphone features.

It unveiled more clamshell camera-phones with the 6170, and a cheaper model, the 2650. Its new line-up also includes the 2600, a traditional low-budget phone for first-time customers.

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Lack of flip phones was seen by analysts as a big reason behind Nokia's falling market share.

The Finnish company, whose brand name and clever designs had given it a commanding lead of more than 35 per cent world market share, said in April that it had started to lose out because of a lack of attractive phones in the middle part of its portfolio.

Market researchers such as Gartner say that Nokia's share dropped even further, to 28.9 per cent - still almost twice as much as its nearest rival, Motorola of the United States.