Global media giant AOL Time Warner has forged a pact with WorldCom across its media properties to advertise the telecommunications company's services.
MCI plans to advertise its MCI long distance service and other services on outlets like the America Online Internet service; the CNN, TBS and WB television networks and magazines like
Time
,
People
and
Entertainment Weekly
.
Earlier this week, AOL announced a marketing deal with Korea's Samsung to develop a new version of AOLTV's set top boxes and agreed to advertise the chipmaker's products across its properties.
AOL Time Warner has announced a number of so-called cross-platform advertising deals, which was believed to be one of the key benefits of the combination between America Online and Time Warner.