1. Encourage your employees to share their stories on their own social media accounts
Your employees are your best ambassadors. There is no more authentic way to promote your employer brand than when employees share their own stories, on their own accounts. It is also a fantastic way to reach their network and emphasise employee referrals.
2. Participate in theme days for maximum reach
Global theme days (or even themed weeks or months) are a social media gold mine. Not only do they supply you with a focused content topic, but they enable you to take part in a worldwide conversation and reach more people.
4. Develop an Employee Spotlight Series with blog interviews
Thinking of highlighting your employee’s experience on social media? Take some time during the month to interview your people internally and share the interviews regularly. You can develop a set of questions to use for each interview or can tailor the questions to each employee’s experience.
Remember to use the same visual identity so potential candidates can recognise your posts at a glance. And don’t forget to add a link to your last job offers in the social media posts!
5. Video interview your employees about their employee experience
Same as the above, but in videos. Video content is the most engaging format on social media for years now, and our brains remember video content more than reading content. Millennials and Gen Z are fond of this format, making TikTok the most downloaded app in 2021.
6. Employee social media takeovers
Hand your account(s) over to your employees and let them speak for themselves. That could be something like a “day in the life” on TikTok, an interactive Twitter chat, or an Instagram “Ask Me Anything”.
Of course, blindly giving the reins of your brand accounts may not fly with your PR and communications team. But if the employee and the marketing team collaborate on the message, you can come up with some creative and authentic employee stories.