Waterford Crystal owner paid out a €12.5m dividend in 2021

Directors of the southeast-based firm say the pandemic significantly impacted business

In 2020, sales of Waterford crystal in Ireland accounted for €3.08m with €5.2m in Europe. Photograph: David Sleator
In 2020, sales of Waterford crystal in Ireland accounted for €3.08m with €5.2m in Europe. Photograph: David Sleator

The company that owns the Waterford Crystal brand paid out a dividend of €12.5 million in November 2021.

That is according to new accounts for WWRD Ireland Ltd, which show that the company recorded a pretax loss of €516,000 in 2020.

This followed revenues halving to €8.29 million amid the pandemic. The pretax loss in 2020 followed a pretax profit of €10.2 million in 2019.

In 2020, the firm used government Covid-19 wage supports of €1.69 million. At the end of the year, the company had accumulated profits of €15.69 million. The directors said that subsequent to year end, the firm achieved a rent reduction of €187,500 in relation to amounts due.

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The company operates one of the most visited tourist attractions in Ireland – a combined visitor experience, retail and manufacturing facility at House of Waterford Crystal in Waterford city.

The directors said the Covid-19 pandemic and consequent government restrictions “significantly impacted the company’s business”.

They said “significant ongoing cost reductions have been achieved” and financial support received through the government’s Covid-19 wage supports “allowed the company to maintain the majority of its workforce and subsidise its cost base, pending the return to normal levels of activity”.

The directors said that in response to Covid-19, the company took quick and decisive actions to lessen the negative impact on operations by reducing operating costs and supporting the ecommerce business.

They said good progress was made in reducing operating losses.

Numbers employed decreased from 160 to 138 in 2020, with 75 employed in distribution, sales and marketing, 61 in production and two in administration.

Staff costs reduced from €6.89 million to €5.44 million.

In 2020, sales in Ireland accounted for €3.08 million with €5.2 million in Europe. The sales were a mix of wholesale sales of €6 million and retail sales of €2.12 million.

The directors said that “going forward the company intends to continue to build the business based on introducing contemporary ranges, new product initiatives and expansion across luxury home and lifestyle categories”.

The company is a subsidiary of Finland-based group, Fiskars Oyj Abp.

The Waterford-based business had previously been controlled by Anthony O’Reilly and his brother-in-law Peter Goulandris.

Gordon Deegan

Gordon Deegan

Gordon Deegan is a contributor to The Irish Times