There is a new economic bubble forming, and it appears to be morphing into Alan Kelly’s head.

The Minister for the Environment, who could teach Italians a thing or two about braggadocio, released an especially vainglorious email on Wednesday after First Data announced 300 new jobs for Nenagh, in his electoral heartland.

You see, it was Alan wot won it.

“I have spent 12 months working on bringing today’s monumental announcement to fruition . . . Since I began communications with First Data . . . I have met with the company over a dozen times . . . At a personal level I am honoured to have played this key role for my county . . . It shows the importance of having representation at the top table in Government . . .”

And on, and on and on . . .

The announcement is “the most significant day for Nenagh for 30 years”, said Kelly, who also mused that a similar-scale announcement, if it was Limerick, would be for 4,000 jobs: “That’s how significant this is for the town.”

The Minister's old pal/foe, Minister for Finance Michael Noonan, with whom Kelly sparred over rent control, hasn't delivered 4,000 jobs for Limerick, now, has he? So there.

The jobs are undoubtedly hugely welcome in Nenagh and Kelly clearly played an important role. Interestingly, First Data is a client of Teneo, the consultancy founded by Kelly’s brother, Declan.

Meanwhile, the 2011 census shows Nenagh’s population of 8,439 is a wee bit less than seven times smaller than that Limerick.

So a similar scale announcement on Noonan’s turf would be for about 2,000 jobs, not 4,000.

But let’s not argue about a wee doubling of the numbers when there is an election to be won.

Mind you, Kelly would want to brush up on his maths if he ever fancies himself, which he surely does, as a future finance minister.