Accenture renews sponsorship of Gaze International LGBT Film Festival

Repeat deal shows how it is benefiting the brand or at least reflecting some core values

Viva, directed by Paddy Breathnach, is one of the highlights of Gaze 2016
Viva, directed by Paddy Breathnach, is one of the highlights of Gaze 2016

Accenture has renewed its sponsorship of the Gaze International LGBT Film Festival in a three-year commitment. The professional services brand’s sponsorship of the festival began in 2012 and was extended to a three-year sponsorship in early 2013.

This repeat deal shows how it is benefiting the brand or at least reflecting some core values.

Michelle Cullen, inclusion and diversity lead at Accenture Ireland said: “Inclusiveness is at the heart of everything we do at Accenture, both as a business and as an employer.

“People thrive when they can be their authentic selves at work, and the organisation and community are the better for it.”

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For the festival, now in its 24th year, it brings a degree of certainty: Michael Connell, chairperson of Gaze, said the investment is “critical to the success of the festival”.

Highlights of Gaze 2016, which runs from July 28th-August 1st at the Light House Cinema, Dublin – include Viva, directed by Paddy Breathnach, one of the biggest Irish films of the year.

And Strike a Pose features the male dancers from Madonna’s iconic “Blond Ambition” tour who reunite after 25 years to share stories; this will be accompanied by a special screening of Madonna: Truth or Dare.