US media group CBS, which counts television hits the Good Wife, the Big Bang Theory and the CSI franchise among its assets, is among Merrion Stockbrokers' stock picks for the fourth quarter.
CBS, as Merrion points out, is the most-watched television network in the US, with control over one of the largest libraries of entertainment content and revenues of $15.3 million last year.
Identifying it as a “medium- risk” buy, Merrion analysts describe the company as “extremely shareholder-friendly” with attractive assets across TV, radio and publishing.
Unlike , arguably, some newer, more frequently name- dropped media companies, CBS’s stock “trades on undemanding valuation multiples” given its “resilient” business model and market-leading positions, according to Merrion – in other words, it does not think it is overpriced.
The other media stocks to make Merrion's 10-strong list were Candy Crush developer King Digital Entertainment (2013 revenue: $1.9 million) and MTV, Nickelodeon and Paramount owner Viacom (2013 revenue: $13.8 million).
