When experts advised we have to start children coding at an earlier age, Fisher Price took them seriously. Really seriously.

The Code-A-Pillar is a toy for toddlers that will teach them – eventually – how to code. Due for launch in June, the toy is, as the name suggests, a bit like a caterpillar.

It splits into separate parts, each with their own function. Connecting them in a different order will get the caterpillar to perform in different ways.

And as they get older, the challenges become even more difficult so the toy grows with your child. A series of add-on pieces will also be available, bringing new functions to the toy.

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