Ryanair cabin crew are to get new uniforms, with thankfully toned-down colours that are less garish than the uniforms currently worn.
The makeover is part of Ryanair’s quest to create a nicer, softer image and the new uniforms will bring a subtler look to Ryanair’s aircraft cabins.
The airline wants to appear friendlier in a bid to improve public perceptions and boost profits. It also wants to attract more higher-value passengers such as business travellers.
But does Ryanair’s quest for a less prickly, less stringent image extend to staff? It’s not just poor customer relations the airline has been criticised for in the past. Staff have criticised some work practices and rules too. A decade ago, staff were banned from charging their mobile phones at work. They were also made to pay for their own uniforms.
Times are changing though, and the airline might really be softer and more caring now. After all, staff now get an annual uniform allowance of €400, which more than covers the cost, according to Ryanair.
The airline is even becoming apologetic. Ryanair has been known for controversial statements in the past. But even these are being toned down. Last week, the airline issued an apology for inaccurate comments made by its own spokesman about Cork airport charges.
The statement said Ryanair does not have a problem with current fee levels at Cork and added Ryanair does not believe it is appropriate airport charges should become a political issue or an election issue. It also said: “Ryanair wishes to withdraw and apologise for these inappropriate remarks.” This sentence should probably be framed.