Chinese video-sharing platform TikTok will let go up to 300 of its Dublin-based staff, the Government has been informed.
The move will see as much as 10 per cent of the company’s 3,000 Irish-based staff made redundant. Irish-based staff were first told by the company last month that they will be impacted by job cuts.
Coalition sources confirmed the news late on Wednesday. TikTok declined to comment when contacted by The Irish Times about Dublin job losses.
Worldwide cuts by the company were reported by Reuters in February with staff globally affected at its trust and safety unit, which handles content moderation.
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Adam Presser, operations head of the app who also oversees the trust and safety unit, sent a memo out to staff at the time, notifying them of the move, the wire service reported.
It had been expected since that point that a significant number of the losses would affect Irish staff.
The cuts to the Dublin operation are the latest in a series of restructurings over the past year.
Last July, a number of staff at TikTok’s global monetisation integrity department in Dublin – responsible for reviewing advertising content on the platform, among other functions – were informed by email that their jobs were at risk of redundancy under a proposed restructuring.
At the time, internal company sources said that more than 100 people were employed on the monetisation integrity team in Dublin.
Three months earlier, TikTok laid off between 250 and 300 of its Dublin employees, most of whom worked within the company’s training and quality arm in what was part of a wider workforce cull across the platform’s global operation.
The job losses are the latest to be announced by Big Tech companies, with Google saying in January it would cut jobs as part of a global restructuring of its ads business. However, the impact on Irish jobs was minimal.
At the time, The Irish Times reported that many of those laid off by the company raised concerns over the fairness and transparency of the redundancy process at the social media giant.
