Most women with mature skin are probably used to a skincare routine consisting of cleanser and moisturiser along with the occasional face mask. Recently, I’ve had a few queries from women asking whether they really need to add serum to their routine or if it’s just a marketing scam to get them to spend more money.

I am pro-serum, with the caveat that it has to be a good one full of concentrated ingredients. Put it on after cleansing and wait a couple of minutes for it to sink in before putting on moisturiser.

Kiehl's Precision Lifting & Pore Tightening Concentrate €56

I tried this after I had suffered the most terrible facial, which broke veins around my nose and caused pores to stretch, sag and generally look terrible. A couple of weeks with this serum restored my skin to normal. Best for: Those concerned about sagging skin and enlarged pores.

SkinCeuticals CE Ferulic Combination Antioxidant Treatment €150

This cream repairs and hydrates while protecting skin from further sun damage. The price tag might make you wince, but this brand really is the gold standard when it comes to skincare. Best for: Those who want ongoing protection and repair.

Olay Regenerist 3 Point Super Serum €39.99

This serum is a powerhouse of proven anti-ageing ingredients, including those that smooth, hydrate and exfoliate pores, both on the surface and from within. Best for: Those concerned with skin firmness who want an all-rounder that works quickly.

Garnier UltraLift Complete Beauty Serum & Cream €17.99

A well-priced product incorporating skin-repairing ingredient called Pro-Retinol. Also doubles as a moisturiser. Best for: Those who want to try a Pro-Retinol product at a decent price.

Estée Lauder Idealist Pore Minimizing Skin Refinisher €76

Rough, flaky skin is something that comes with age, as cell turnover slows down. This serum sweeps away dead skin cells and smooths skin in the gentlest way possible. Best for: Those who feel their skin is getting rougher with age and who want to avoid scrubs.

Philosophy No Reason to Hide €61

Hyperpigmentation – or age spots – are another natural part of the ageing process. This serum will smooth and fade marks caused by sun damage. Best for: Those concerned with uneven skin tone.

• amcdermott@irishtimes.com
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