This week we met Samuel Awe, Topshop sales assistant, model and stylist. Because he works in so many different areas of fashion, Sam really knows his stuff. We looked to him for a great smart casual look that would be easy to recreate. We also challenged him to not wear any black clothing: a difficult proposition but as you can see he rose to the occasion. His look is sporty but smart. He has chosen a great fit in all of the pieces he is wearing which keeps him looking sharp. Sam has gone for old classics like the flannel shirt and Timberland boots and shows us that once the fit is right these pieces will last you through many fashion seasons to come.

1 Jacket Sportswear is a solid trend at the moment and is all over the high street. This jacket is an Adidas football jacket from Footlocker. Like a college Letterman jacket, it will be your prized possession. Footlocker €130 footlocker.com

2 Shirt Flannel shirts have been around for decades and are a menswear staple. The ones in Topman have a great fit and they come in loads of different colours so you can mix and match them. Levis shirt €65 Topman topman.com

3 Boots Timberland boots will last you a lifetime. Heavy duty and hard wearing, they are the Hercules of shoes. Timberland Mens 6" premium boots €200 lifestylesports.com

4 Watch Nothing is as stylish as a good watch. Casio's design is eternally popular and this one is especially nice. Argos have a great selection from this brand. Men's Casio gold tone combination watch, €46.49. argos.ie 

PHOTOGRAPHS: DEAN RYAN McDAID