Names are important in Northern Ireland, as the choice of the neutral-sounding "Foyle" for the Derry city constituency indicates.
Such delicate choices were seemingly forgotten when it comes to East Londonderry - or East Derry, as it is on the nationalist side.
Accuracy, too, is a victim, as this constituency stretches into north Co Antrim. Perhaps we should not be too surprised by that, as Strangford town is not in the Strangford constituency.
Ulster Unionist and SDLP canvassers walk a little more spritely these days, hopeful if not confident that the worst of the bad days are behind them.
David McClarty, an incumbent UUP Assembly member, is pretty sure that his stay-at-home voters will turn out.
Energised by what he calls the "fracturing" of the DUP monolith, the leadership's insistence on post-dated resignation letters and the threat of fines for breaking rank over sharing power with Sinn Féin, he reckons that the Ulster Unionists can only gain.
Lost UUP votes to the DUP in 2003 were only "lent", he says, and will return.
More importantly, the party is motivated, in an election campaign seemingly devoid of motivation, by a craving for an end to stalemate.
Unionists are fed up with the procrastination of the leading unionist party, he says. They haven't delivered and have avoided all the hard decisions, he claims. "Unionists are more comfortable that the union is secure, and that's why you'll hear so much on the doorsteps about water charges, tax, education and health," he says.
He is right on that score.
SDLP stalwart John Dallat hears of little else as he knocks the doors of working-class Coleraine, pressing the voters not to stay at home on March 7th.
One woman tells him angrily that she will not vote as she's "had it with the lot of them". But her protests soften with the counter-argument that doing nothing on election day is the best way of ensuring there is no change.
"She'll vote, all right," says Dallat, closing the gate behind him.
The names on his well-worked electoral register seem to share a despair at continued stalemate at Stormont while "other issues" are played down.
His running-mate is another of the next generation SDLP candidates. Orla Beattie is a first-time contestant. Her motivation for standing? "Because the time was right." She may not make it this time, as there are two nationalist quotas to be shared among the SDLP and Sinn Féin, but the 27-year-old teacher is looking at contests ahead.
Francie Brolly cautions against talk of a rising tide for the SDLP and Ulster Unionists.
He is looking for "those people impressed by Sinn Féin's moves on policing" and for a payback for the IRA decision to end its campaign and to sort out the weapons issue.
Joining him on the ticket is Billy Leonard, a former SDLP member with a Protestant background.
SDLP heads still shake at mention of the defection, and perhaps some voters wonder about him too. But the Leonard performance, especially in the more unionist end of the constituency, could tell us much about the state of republican support after a series of vital Sinn Féin initiatives since the last election.
The figure of local MP Gregory Campbell still looms large over the proceedings here. He pinched the Westminster seat from the UUP and has consolidated it. The task now for the DUP is to hold the two seats they already possess and to push for a third.