The January sales are among us. Take a break from the barrage of advertisements flooding your newsfeeds to look at... more ads. Here's a selection of some advertisements typical to The Irish Times during the 1940s. See how they compare with the 1950s and 1960s.
Illustrations were common during the 40s, as were lines of text and a backstory in bigger spreads.
![wallpaper 23_08_41](https://www.irishtimes.com/resizer/v2/AICURL2AINQXTLHKX6XRMVLKG4.jpg?auth=c3488af988365f8733f2a49336f66c3b3c4bb3174c52836d851a356a80ca2257&width=800&height=1524)
![Smokers fur 24_12_41](https://www.irishtimes.com/resizer/v2/FASJI334QQTS2SN4G2FJHBFLLY.jpg?auth=909ad6d884988512e8b091f09558e0c4ed0e5f918cea0ca613fbbdfa6e5be0a3&width=800&height=2625)
![Gaiety 24_12_41](https://www.irishtimes.com/resizer/v2/3DPTS4QZZTBLOZUC3UYQRGW5CM.jpg?auth=80104daba225c2b603daff521cffaec231a574e0c42190da8d347ed5012a14bb&width=800&height=1522)
![Bile 22_01_45](https://www.irishtimes.com/resizer/v2/AYCCWUJB2RIAABXGCHOQNHBDVE.jpg?auth=59f4786bb1becc7ead7d518a5dff78bb3f80327f2b0d01953caa37d007c7ef3c&width=800&height=952)
![Jamjar 22_01_45](https://www.irishtimes.com/resizer/v2/CQJL5CV56UR4EYV5P3KNYZRVAA.jpg?auth=ba7adba3518e64a7eb86cdb521a1d2e426509122d629831b3f2ada7b7d5973b5&width=800&height=1462)
![Beauty 22_01_45](https://www.irishtimes.com/resizer/v2/A4UY7LZS6TJRQ4KO3H4B5S66KU.jpg?auth=006d3e6af63962a6c9a02f322691740c6773a263478b2553a984d20affec0885&width=800&height=1846)
![Jamjar 21_03_45](https://www.irishtimes.com/resizer/v2/4YXC2KUB7F3P7Q4G322QQFKVAE.jpg?auth=c6ea7a7a59882c4ff257aad480dee8f60a7536754743f9f3ebc3af8147e6ee13&width=800&height=1946)
![Bile 22_01_45](https://www.irishtimes.com/resizer/v2/AYCCWUJB2RIAABXGCHOQNHBDVE.jpg?auth=59f4786bb1becc7ead7d518a5dff78bb3f80327f2b0d01953caa37d007c7ef3c&width=800&height=952)
![Athsma 26_5_47](https://www.irishtimes.com/resizer/v2/O2LR5V7ERNG5HE5S6ZGYV6FVDQ.jpg?auth=6ae46411c9976612c958edd15e8b46d813545a4a557adb13dce5f159e3b80e7e&width=800&height=1339)
![Switzers 26_5_47](https://www.irishtimes.com/resizer/v2/UNUN2DNVE7OD6DTF3NPA653YII.jpg?auth=d42cd69c677ef068b30797f2656f330bf066261eb9ac9e9a5158bd149715cd1c&width=800&height=2027)
![Tired 24_12_47](https://www.irishtimes.com/resizer/v2/JOFFK7BZ3TIJLIVAGTSYYGB2KU.jpg?auth=409b68c7702688a8a3008fce387d1d9c941ef7b1fc8ebbbbc73aa1acc197706c&width=800&height=1064)
![Coffee 18_5_48](https://www.irishtimes.com/resizer/v2/UYWBUYVSLMM6MX7H277AKMDPHQ.jpg?auth=ebc7a5318d6a9318d92ba3cda232d1ccb7547e8bd4ef88f199ae020e00ebdbee&width=800&height=1176)
![Mustard 18_5_48](https://www.irishtimes.com/resizer/v2/6Q54WGCTVKX2YCDZ5WSTHWNYKM.jpg?auth=7ccf4d2a3330338f983a5ecae50fd68acbb835c1f17fadc5862725696b909221&width=800&height=788)
![Wine 18_5_48](https://www.irishtimes.com/resizer/v2/33FO6GSEROFLMET5FIPJBKBWUM.jpg?auth=ef174975656b2ef5020070e9a25c49ed01dc21ac317b858fbe1a896f760e8b0a&width=800&height=2935)
![Wine 2 19_12_49](https://www.irishtimes.com/resizer/v2/VZZI6UUPCFWI5DM5MQPN3ZYBY4.jpg?auth=2a275e5babbabbb80b4179e056a0114da5c1ce7e416d95d5b5a6ea54e556dacd&width=800&height=1360)
![Magnesia 18_5_48](https://www.irishtimes.com/resizer/v2/X6YO5GCLTUDRBRUAXIHSDYGV4I.jpg?auth=2fc6eea51bad9866daa1ae8d2196be2c8f9ee2cc22be01a249cf4058dc841959&width=800&height=1882)
![Cigars 19_12_49](https://www.irishtimes.com/resizer/v2/XSGE5MXAFH5JK43UH6VWXWRSKY.jpg?auth=7eabbca3c8fd3c71efaa4ec0e16bcf590aa3918a571ba3a354b2a47ba77b5b9f&width=800&height=1898)
![Fireplace 19_12_49](https://www.irishtimes.com/resizer/v2/SXNUF2UQQU7I5IERC7T5PCGS7Y.jpg?auth=a5c05ee9cc5e88cbec45be625a900855738bcec13f1440a4f6e178b182e0252a&width=800&height=1380)