Following a period of strong growth and increasing visibility across Ireland, INGLOT is entering a new phase of strategic development. The global cosmetics brand has announced its expansion into Dunnes Stores, marking a significant milestone in its long-term investment in the Irish market.
The partnership will launch with five new locations strategically selected to expand regional coverage and improve accessibility for Irish consumers, including two sites in Dublin alongside locations in Limerick, Ennis, and Newbridge. This collaboration with Dunnes Stores represents a natural extension of INGLOT’s retail strategy. While the brand continues to operate a robust e-commerce platform serving customers nationwide, strengthening its physical presence remains a key pillar of its long-term growth plan.
The new Dunnes locations will bring INGLOT’s bestsellers, innovative formulations, and newly refreshed product ranges closer to consumers, supporting both loyal customers and new audiences seeking high-performance beauty solutions. At the same time, the expansion broadens INGLOT’s regional footprint, reinforcing its presence in major urban centres and high-traffic retail destinations across Ireland.
INGLOT’s continued growth in Ireland has been supported by a robust and well-coordinated marketing strategy. The brand remains highly visible across digital platforms through a sustained influencer marketing program, partnering with creators whose credibility and audience engagement align with INGLOT’s positioning.
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Simultaneously, INGLOT has established a strong presence in national lifestyle and beauty media. The brand appears regularly in leading publications such as Image, The Gloss, and other respected titles, reinforcing its authority and relevance in the Irish beauty landscape.
Experiential marketing plays an equally important role. INGLOT hosts consumer events, masterclasses, and activations that strengthen relationships with customers and allow them to interact directly with experts, new launches, and bestselling products.
In 2025, several INGLOT products earned consumer-voted awards, highlighting both the quality and innovative character of the brand’s offering. This recognition underscores INGLOT’s continuous investment in product development, high-performance formulas and modern beauty solutions that resonate with consumers’ evolving needs.
Such achievements reinforce INGLOT’s positioning as a trusted, forward-thinking brand within the competitive beauty sector.
INGLOT is currently experiencing a notable brand evolution, a strategic “glow-up” that spans multiple touchpoints. The transformation includes modernised retail spaces and an updated visual identity, an expanded assortment across key product categories, and refined communication that aligns with global beauty trends. At the same time, the brand is strengthening its position within the beauty retail landscape while consistently increasing its visibility across both physical and digital channels, further reinforcing its momentum in the Irish market.
INGLOT’s entry into Dunnes Stores aligns naturally with the brand’s long-term roadmap, reinforcing its commitment to sustainable growth and deeper integration within Ireland’s leading retail ecosystem. This launch represents the first step in a wider retail expansion strategy, supported by a strong operational foundation, rising brand awareness, and increasingly engaged local consumers.
As INGLOT continues to enhance accessibility, modernise its brand experience, and strengthen relationships with Irish customers, its influence in the market is set to grow steadily through 2025, with further expansion and development planned into 2026 and beyond.
