Hundreds of online sweeps have been undertaken by Irish authorities to identify the use of “dark patterns” on websites.
Dark patterns is a term used to describe manipulative trading practices which push consumers to make choices they might not otherwise make.
The Competition and Consumer Protection Commission (CCPC) said on Monday it had participated in a recent series of European Union-wide online sweeps to identify such practices.
Almost 400 sweeps were undertaken by the Consumer Protection Co-operation Network (CPC Network), which is comprised of the various EU national authorities who are responsible for enforcing consumer protection laws in EU and EEA countries.
Parties’ general election manifestos struggle to make the figures add up
On his return to Web Summit, the often outspoken chief executive Paddy Cosgrave is now an epitome of caution
Surviving a shake-up: is restructuring ever good for staff?
The Irish Times Business Person of the Month: Dalton Philips, Greencore
The sweeps included websites of mainly EU-based traders selling clothing, electronic goods and household equipment, cosmetics and personal care goods, and food. The CCPC inspected the Irish websites of 16 well-known high street retailers.
Does hybrid working and the tech slowdown mean we've reached 'peak office'?
Although a wide range of dark patterns exist, the EU sweep focused on three specific areas of concern.
The first is fake countdown timers, which are designed to create a sense of urgency by falsely presenting an offer as time limited.
The second is a false hierarchy, which is when consumers are nudged to click on the trader’s preferred option by making it much more prominent, whether through visual design, colours or language.
[ From inflation to bank exits, 2022 was an annus horribilis for consumersOpens in new window ]
[ Consumer rights: What are the new laws and how will they empower people?Opens in new window ]
The third is the hiding of information on a product or service by making it less visible by using very small fonts or placing information in a less prominent section of the website or application.
CCPC spokesman Kevin O’Brien said: “It’s vital that consumers can make informed decisions about the products they buy. Brands and traders should be aware that dark patterns, such as those identified during these EU-wide sweeps, are not acceptable, and consumer protection legislation applies.
“In an Irish context, from the select number of Irish traders reviewed, no clear infringements were identified, but we will continue to monitor traders who sell online and ensure they adhere to the law.”
