Irish digital marketing group Xtremepush has acquired UK-based Thunderbite, a leading provider of free-to-play games, for an undisclosed sum.
The Dublin-headquartered tech business has been on something of a growth surge. In 2021, it successfully completed a $33 million (€30.6 million) capital raise while last year it opened a new office in New York to support accelerated growth in North America, where its clients include Groupe Dynamite, Piping Rock, Oregon State Lottery, PlayUp and PlayStar.
The company has also doubled its headcount to 100 in the last 18 months.
Chief executive Tommy Kearns said the combined strengths of Xtremepush and Thunderbite will offer a seamless experience for operators, driving growth and retention in the SBG (the sports betting and igaming) market.
“We are excited about the future and the endless possibilities this acquisition brings to the industry. The unified solution of Xtremepush and Thunderbite offers 1:1 player experiences, straight out of the box, saving time and enhancing the user experience,” he said.
“Combining Thunderbite’s game data with real-time data from Xtremepush, as well as our AI and omnichannel activation, we can deliver performing, personalised acquisition and retention strategies for clients,” Mr Kearns said.
“We are the only unified platform on the SBG market, which addresses major pain points for operators, who can now have their data flowing from day one,” he said.
All 23 Thunderbite employees, including the three founding partners, will join Xtremepush as a part of the deal.
The British company was founded in 2013 and is headquartered in Gibraltar, with offices in mainland UK, Finland and in the Netherlands.
Founded in 2014 in Rathmines in Dublin, by Mr Kearns and Kevin Collins, its chief technical officer, Xtremepush has been placed in the Deloitte Technology Fast 50 Awards for three consecutive years.
