Sculpted by Aimee sees pretax profits drop amid expansion

Make-up company owned by Aimee Connolly had accumulated profits of €6.6m

Aimee Connolly established her cosmetics business in 2016. Photograph: Elyse Kennedy/PA
Aimee Connolly established her cosmetics business in 2016. Photograph: Elyse Kennedy/PA

Expansion costs at the award-winning Sculpted make-up brand owned by 30-year-old Dubliner Aimee Connolly last year contributed to a 21 per cent decline in pretax profits, according to the latest accounts for the company.

The 2022 profits of €2.4 million at Sculpted by Aimee Connolly Cosmetics Ltd helped to lift accumulated profits at the company to €6.6 million at the end of December. Post-tax profits of €2.1 million for 2022 compared with €2.7 million a year earlier.

Ms Connolly established her cosmetics business in 2016, having previously worked as a freelance make-up artist. Her business mixes bricks-and-mortar stores with its SculptedbyAimee.com online shop.

Following the opening of a store on Grafton Street in September 2022, the brand last month opened a store at Victoria Square in Belfast. The Sculpted by Aimee brand also has an outlet at Kildare Village.

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In 2021, Ms Connolly – who has 190,000 followers on Instagram – won the Emerging category at the EY Entrepreneur of the Year awards.

Numbers employed at the company increased from 15 to 26 last year. Ms Connolly was paid €80,000 as a director.

Last year, the company’s cash funds increased from €1.57 million to €2.65 million while the amount owed by debtors to the business last year increased from €2.27 million to €4 million.

Gordon Deegan

Gordon Deegan

Gordon Deegan is a contributor to The Irish Times