Digital advertising company Quantcast will locate its EMEA operations centre in Dublin creating 100 new jobs over the next two years.

“Dublin offers the rare mix of a vibrant local technology business scene, an exceptional talent pool and easy accessibility to Europe’s major markets, all instrumental in our decision to locate here," said Quantcast chief executive officer Konrad Feldman.

The company specialises in audience management and real-time advertising and will develop its account management, product operations, marketing and finance office in Ireland.

IDA Ireland chief executive officer Barry O’Leary said Quantcast’s presence in Ireland will bolster the country's reputation as the ‘Internet Capital of Europe’.

“This company is one of the top five big data processing organisations in the world offering customers a pioneering, targeted audience advertising solution," he said.