The upcoming U2 concert at Lansdowne Road is likely to be one of the biggest events of the year. And it's not just for young rock fans; the corporate sector seems keenly interested in the show too.
Several advertisements have been placed in newspapers this week offering concert goers the corporate way to see the concert. This involves a four-course meal before the concert, a pre- and post-concert reception, a selection of wines to sip during the show and, of course, the best tickets in the house.
A spokesman for one of the companies advertising quoted a price of £140 for the allin package.
It's a long way from the muddy fields of Woodstock.