Another quotable quote this week comes from John Corrigan, An Bord Trachtala's top executive for North and South America. Interviewed in the latest edition of Decision magazine, he explains that for all our Saint Patrick's Day parades, Nobel literature laureates, and even the peace process, many business people are still hazy about our tiny island nation: "I came across one very important buyer recently who thought Ireland was a suburb of New York. This is what you're up against."