This book by an Irish serial entrepreneur is intended to give practical advice to chief executives about how to grow their businesses.

It starts by covering the prerequisites for growth that include motivation, leadership, vision and strategy. Unless you get those right nothing else will help you achieve the growth you desire, he says. It then covers the key areas that drive growth and includes advice on elevator pitches, value propositions and the customer’s problem and your solution. Then he shows how to create an accelerated growth plan.

Motivation is the foundation on which all business acceleration is based, he says. If you don’t have this or if it is waning, you should hire a business coach who will help you to try to understand what makes your business tick, what you want to succeed and why.

Money is not a great motivator, he says, adding that his biggest business failure came from setting up a business in the plant hire sector, purely because he saw a friend make a lot of money from it and he believed it would do the same. It cost him a lot of money and it failed because he didn’t have the motivation to get passionate about it, he says.