Independent News & Media (INM) is on a digital recruitment drive, with 40 Dublin- based jobs to be added to the team headed by managing director of digital Fiona O’Carroll, who was appointed last August.

The former executive at digital publisher Houghton Mifflin Harcourt says INM is "looking for more digital risk- takers" to help it grow and compete on a global scale.

So what does it take to be, say, “head of product design” at a 21st century digital- focused media company? A quick visit to independent- digital.com reveals it is not a task for the modest or only modestly qualified.

The successful candidate must be “a highly talented, entrepreneurial individual” who is “highly collaborative” and an “independent thinker” with a passion for innovation and “a clear sense of purpose and priority”.

The “head of product management”, on the other hand, will be aware that in the media industry, business priorities are “rapidly changing”. This person “must be a natural leader and a strategic visionary, but also lean towards the tactical whenever necessary”, which we’re told is HR-speak for “must be a doer as well as a thinker”. An MBA is preferred.

Several of the advertised positions also specify that one of the duties and responsibilities of the successful candidate is to “bring a creative, fun, innovative energy to work every day”.

Not every day, surely?