Media group Irish Studio, which owns the Irish Central site and magazine brands Irish Tatler and Food & Wine, is adding 12 jobs across its operations.
The company, founded and led by its Irish-American executive chairman Liam Lynch, is adding roles in editorial, digital sales, account management, events, audience development and analytics.
Two of the jobs will be based in the US and the other 10 in Ireland.
Irish Studio bought six magazine titles from Norah Casey's publishing company Harmonia, including Irish Tatler and Food & Wine, in late 2017.
The deal also included the titles U, Irish Tatler Man, Auto Ireland and Ireland of the Welcomes.
The company has since sought a number of redundancies following its decision to stop printing U magazine and Irish Tatler Man.
Former Maximum Media chief executive and Irish Times marketing manager Katie Molony recently joined the company as its global chief digital officer, while Dee Laffan was appointed editor of Food & Wine.
Digital growth
Mike Rich, Irish Studio's global chief executive, said the new hires would help fuel the digital growth of the company.
Irish Studio bought the US site Irish Central, aimed at the Irish diaspora, from its founder, Niall O’Dowd, in 2016.
It is the company behind FarePlate, a New York event billed as “a celebration of Irish food and drink”, and the Genealogy Event, a DNA testing-focused venture that has taken place in New York and Adare, Co Limerick, while it also owns the brands Qinetic and British Heritage Travel.
After the deal with Harmonia, Ms Casey became chair emeritus of Irish Studio, while brother Ciaran Casey is chief executive of its Ireland-based interests.