Fashion, celebrity and lifestyle magazine Xposé , a joint venture between TV3 and Zahra Media Group, is upgrading the digital edition of the magazine to a "completely interactive, rich-content version".

The app for the TV tie-in magazine has a vertical and horizontal swipe function and by tapping the screen, subscribers can draw up a range of interactive options, including the ability to share images on Facebook, Twitter and Pinterest and access to multi-media content.

"The digital edition seamlessly bridges the content between the printed magazine and the television show by allowing subscribers to access additional video content on 3player for the articles they are reading," says Gina Miltiadou, managing director of Zahra, which also publishes Easy Food (circulation: 21,260) and Easy Parenting (circulation: 9,000).

Zahra, which worked with an international digital publishing company called Picsean to develop the app, believes it is the first Irish magazine app of its kind. A single issue of the digital edition costs €1.79 (compared to a print price of €2.50) while a one-year subscription costs €13.99.

Strong on print
On its website, Picsean promises its clients "unparalleled monetisation", a "rich, interactive experience" for readers and "zero effort from publishers".

Deirdre Macklin, TV3’s marketing director, says the new digital version “not only offers a richer experience for our readers, it also provides a wealth of unique and interesting opportunities for our advertisers”.

Despite only launching in December, Xposé is already looking strong on print, selling 21,062 copies of the first issue – a healthy-sized launch figure in a well-served market that points to the strength of the Xposé brand. The TV3 entertainment show had a viewing average of 97,000 in February.

According to TV3, readers spend an average of 54 minutes consuming the magazine, which includes regular features such as Xposé Diary (gossip featuring the presenters from the show) and Guy Candy (a topless man section – ideal for iPads).