From the Short Memory Department comes an article on media website Online.ie in one of last week's Sunday papers, which happily accepted Online.ie's comments that it had generally reached most targets and was healthy in the current lethargic Web climate.
The article noted that the dotcom had met its first-year membership goals - 100,000 people. Trouble is, the figure a year ago, according to coverage of the March 2000 setting up, was 200,000 members. Rolled in to the current total are the mostly British and US members of Irishabroad.com, a later US acquisition that had a healthy membership roster already.
Further, with 40 employees when it started, Online.ie confidently predicted adding 60 more by now. But, according to the report, the site now employs 27.
Thumbs up to the plucky site for surviving the gloomy market so far, but surely a trusted media site shouldn't try to revise its own previous media statements and coverage?