Irish software company Onionsack, which provides SMS text betting to bookmakers, has signed a €2 million deal with gaming and betting operator PMU France.
The three-year deal will enable PMU France to provide sports betting via messaging channels to their customers.
PMU deputy chief executive Alain Resplandy-Bernard said the focus of the tender process was not about selecting the largest provider but the right one.
“Onionsack are niche specialists in technology messaging in the global sports betting industry.”
Jonathan Power, founder and chief executive of Waterford-based Onionsack, said the partnership deal with PMU represented "a major breakthrough" outside Onionsack's home markets of the UK and Ireland.
The company currently provides services to PaddyPower, William Hill, Ladbrokes, Betfred and Totepool.
He said Onionsack’s platform allowed customers transact in their natural language using SMS or Instant Messaging, which is free, and then have it understood and executed with their preferred sporting brand.
“Onionsack is now working on extending the platform to include Facebook Messenger and Twitter, which will open up huge marketing opportunities for sports brands,” said Mr Power.
