It has been in business for 54 years, but the Superquinn brand will be checking out of the Irish grocery market for good tomorrow.
Cork wholesale group Musgrave, which acquired the business for €229 million in October 2011, has decided to ditch the Superquinn name and rebrand its supermarkets under the SuperValu banner.
All 24 Superquinn stores will be renamed as SuperValu from tomorrow, consigning the Superquinn name to grocery chain heaven.
SuperValu managing director Martin Kelleher said the name change follows an "excellent performance" by SuperValu over the Christmas period when it was the top performing supermarket with its market share increasing to 20.1 per cent for the last 12 weeks of 2013.
“Since announcing our plans to rename Superquinn as SuperValu in August, the consumer response has been very positive demonstrating that both brands are better together,” he added.
The expanded SuperValu network will now consist of 223 stores with a turnover of €2.6 billion and 14,500 employees.
SuperValu is also currently implementing a €20 million in-store investment programme which will see the former Superquinn network upgraded with a new focus on service, range, quality and value. This is in addition to €10 million invested during 2013.
