Apple reports surprise fall in iPhone sales in second quarter

Customers may be holding back, waiting for special 10th-anniversary edition

Investors hope the launch of  Apple’s 10th-anniversary iPhone range this autumn will help bolster sales.
Investors hope the launch of Apple’s 10th-anniversary iPhone range this autumn will help bolster sales.

Apple has reported a surprise fall in iPhone sales for the second quarter on Tuesday, indicating that customers had held back purchases in anticipation of the 10th-anniversary edition launch of the company's most important product. The company boosted its capital return programme by $50 billion (€45.74 billion), increasing its share repurchase authorisation by $35 billion and raising its quarterly dividend by 10.5 per cent.

Apple sold 50.76 million iPhones in its fiscal second-quarter ended April 1st, down from 51.19 million a year earlier. Analysts on average had estimated iPhone sales of 52.27 million, according to financial data and analytics firm FactSet. Expectations are building ahead of Apple’s 10th-anniversary iPhone range this autumn, with investors hoping that the launch will help bolster sales.

Apple typically launches its new iPhones in September. A big jump in sales usually follows in the holiday quarter, before demand tapers over the next few quarters as customers hold back ahead of the next launch.

Apple’s 10th-anniversary iPhone range might have features such as wireless charging, 3-D facial recognition and a curved display.

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Forecasts

The company forecast total revenue of $43.5-$45.5 billion for the current quarter, while analysts on average were expecting $45.60 billion, according to Thomson Reuters I/B/E/S. Analysts on average expect the company to sell 42.31 million iPhones in the current quarter, according to FactSet. The company’s net income rose to $11.03 billion, or $2.10 per share, in the second quarter, from $10.52 billion, or $1.90 per share, a year earlier. Analysts on average had expected $2.02 per share, according to Thomson Reuters I/B/E/S. Revenue rose 4.6 per cent to $52.90 billion in the quarter, compared with analysts’ average estimate of $53.02 billion. A 17.5 per cent jump in the company’s services business – which includes the App Store, Apple Pay and iCloud – to $7.04 billion boosted revenue. – (Reuters)