Galway-based start-up Codacast is making it easy for businesses to promote their brand through QR codes.

One of the most common ways for a brand to direct customers from posters, flyers or print ads to their website is to provide a QR code that scans with a smartphone app.

The newly-launched Codacast has Facebook integration; upon scanning a QR code it automatically prompts the user to share on the social networking site. Additionally, Codacast offers customisable, branded QR codes and real-time analytics to check your code's performance. If you haven't begun to advertise using QR codes, now's the time: Codacast is offering a free trial.

http://www.codacast.com/