Media company Sheology Digital, publisher of Irish sites Mummypages.ie, MagicMum.com and Shemazing.net, recorded a 134 per cent increase in revenues to €1.04 million for 2013. Profits more than doubled, from €90,256 to €183,570 during the same period.
Sheology co-founder Cormac McKenna said the rise in sales comes on the back of strong growth following the acquisition of competing website MagicMum.com, which is Ireland’s second-largest mum’s site as measured by monthly unique users.
Revenues were also helped by growth in the company's UK site, MummyPages.co.uk, which Mr McKenna said now reaches more than 1.2 million unique users per month. It also has the second-largest Facebook page targeted at mums in the UK.
He said the company has recently accelerated its progress in the British market with the hiring of Lawrence Chmara to head up sales efforts there.
Last year, the company acquired its nearest competitor MagicMum.com, and also launched Shemazing.net, which is aimed at young women. Shemazing.net currently attracts over 511,000 monthly unique users and the website’s Facebook page has over 271,000 fans throughout Ireland.
Sheology Digital started with a blog called MummyPages in 2009, written by co-founder Sandra McKenna. The company currently employs 35 people, up from 10 just a year ago.
