Sweet, sweet analytics! Every online content creator, from jobbing comedians to lobbying politicians (and us writers!) desires knowledge of audience interaction; how many people clicked through to that YouTube video or who saw that lovingly crafted wisecrack? Previously for verified accounts and paying advertisers, Twitter has opened up its analytics platform to everyone. This dashboard provides three key metrics: impressions (number of times your tweet was seen), engagements (all interactions including clicking on hashtags or retweets) and engagement rate (engagements divided by impressions). For those interested in further analytics there's an option to export your data for opening in Excel. An invaluable tool for small business owners.

analytics.twitter.com