UK marketing technology firm Ve Interactive is to open an office in Dublin.

The company, which offers a platform to help online businesses to acquire customers and help boost their engagement and conversion rates, has set up shop in co-working space Dogpatch Labs. It is the 34th office for the firm, which was set up in 2009.

“The Irish ecommerce industry is thriving and Dublin has evolved into a global tech hub over the last decade,” said Brian O’Keeffe, managing director of the Dublin office. “Ireland is the EU’s fastest growing economy, and, being a native myself, I’m looking forward to bringing further value to this already booming digital market with our data-led conversion technology.”

Ve Interactive already has a number of Irish customers, and is viewing the decision to open an office here as a way to further consolidate its presence in the market.

Ve Interactive has been expanding its global presence rapidly, opening 16 offices last year including San Francisco, Melbourne and Shenzhen. It was named the fastest growing company in the Sunday Times Hiscox Tech Track 100 in 2015, and counts Barclaycard and Nissan among its customers.

“Ve has experienced exceptional growth worldwide as more and more large companies invest in ecommerce technology, and our latest office will help to expand our client base,” said Ve Interactive chief executive David Brown. “Competition in Ireland is fierce, so it is essential that retailers maximise their consumer appeal to secure sales - this is where Ve’s technology is becoming so important.”