Sheryl Sandberg's non-profit women's organisation LeanIn.org has launched a new public awareness campaign designed to highlight the power of peer support amongst women in business. Together We Can, along with the #LeanInTogether hashtag, encourages women to reflect on the power of helping each other out by drawing on personal stories from celebrities including Selena Gomez and Emma Watson, who thank the women helping them throughout their careers.
Beyond the inspirational stories, there are resources linking women to “circles” of peers or potential mentors in their cities as well as advice on how to counter gender bias and become a workplace ally. This advice is evidence-based and has a comprehensive list of the research literature backing it up, which is welcome should anyone try to downplay the need for campaigns like this.
