Well, that did'nt take long: only a couple of months after Roseanne returned to US TV screens to one of the biggest TV audiences in years, On Tuesday the show was cancelled following racist tweets by its star, comdedian Roseanne Barr.
When the reboot of Roseanne was announced, most wrote it off as 1990s nostalgia by a TV industry out of fresh ideas. But it was quickly claimed as a political victory by conservatives who saw the show’s portrayal of white working-class Trump-supporting America as a form of mainstream validation. Roseanne is far more than just a sitcom for a lot of Trump supporters – the show, along with its controversial star, is a symbol of what they stand for. Its cancellation comes as a blow to conservatives who had felt vindicated by the show’s huge viewing figures.
Some conservatives acknowledged that Roseanne Barr's tweets – she compared Valerie Jarrett, a former Obama adviser, to an ape – were indefensible. Tomi Lahren, a high-profile commentator who has previously compared the Black Lives Matter movement to the KKK, tweeted that: "What Roseanne said was wrong. I'm sure she knows that. She made a mistake. I don't know why fellow conservatives are playing mental gymnastics trying to justify it. Come on. Wrong is wrong."
What Roseanne said was wrong. I’m sure she knows that. She made a mistake. I don’t know why fellow conservatives are playing mental gymnastics trying to justify it. Come on. Wrong is wrong.
— Tomi Lahren (@TomiLahren) May 29, 2018
Lahren, however, was in a minority. Most right-wing personalities were quick to rush to Barr’s defence, often employing, as Lahren acknowledged, a variety of mental gymnastics to argue that the comedian’s tweets weren’t racist.
Singer Ted Nugent, said: "So Roseanne referencing a movie title is racist. Lying dishonest soulless freaks from Planet of the Apes."
Barr's tweet had said the former Obama White House adviser Valerie Jarrett was the "baby" of "Muslim brotherhood & planet of the apes".
Nugent’s feigned ignorance of the racist connotations of comparing an African American woman to an ape was common among avowed Trump supporters. Bill Mitchell, one of Trump’s most prolific supporters on social media, tweeted that, in the Planet of the Apes, the apes were superior and so comparing Jarrett to an ape was not racist. Mitchell deleted the tweet shortly after posting it.
The denials that Barr had said anything racist were also accompanied by cries of political correctness gone mad. Mark Dice, a right-wing conspiracy theorist with 317,000 Twitter followers snarked: "Time to ban monkey bars from all school playgrounds, because they're 'racist' too, I guess. RE: Roseanne fired by ABC."
During a Fox News panel, Noelle Nikpour, a Republican strategist, said the comedian was fired because "we live in a politically correct world right now". And Alex Jones, who is currently being sued for spreading a conspiracy theory that Sandy Hook was a hoax, railed against the "thought police".
In recent days Barr had also tweeted the false rumour that Chelsea Clinton is married to a relative of George Soros. Soros has become a favourite villain of the alt-right, and one that often inspires anti-semitic dogwhistle tactics.
"This is what happens when you speak out against the mainstream media and George Soros. They attack you from every corner trying to destroy your life," tweeted Peter Imanuelsen, a Swedish commentator. *
Similarly, Lauren Rose, a self-proclaimed white nationalist with a large following, insinuated that Barr was only called a racist after her tweet about George Soros because of "an obvious smear job for challenging the authority of the media".
Ali Alexander, who has a large following among the right, charged the media with hypocrisy. Referring to Wanda Sykes's 2016 stand-up show in which she said "we elected an orangutan to run the country",he tweeted that Sykes had "literally called Donald Trump a 'orange orangutan.' No media are asking questions. No statements from ABC."
Sykes, one of the Roseanne show writers, announced she would not be returning for another season after Barr posted her tweet but before the ABC network had announced the show was being cancelled.
A picture of Bill Maher comparing Trump to an orange orangutan was also widely circulated, and a cry of "double standards" was repeated more than any other – despite the long history of using rhetoric around apes to dehumanise black people.
Trump himself is a big fan of Roseanne, and called the comedian to personally congratulate her on the show’s “huge ratings” after the first episode aired. Trump’s own Twitter response to the cancellation seems inevitable. – Guardian Service
* This article was amended on August 17th, 2018