Late Late Toy Show draws 1.6m viewers including record 622,000 online streams

More than one in five live streams originates outside Ireland, with viewers in 139 countries

Viewers from every state in the United States and all territories in Australia tuned in to the The Late Late Toy Show. Photograph: Andres Poveda
Viewers from every state in the United States and all territories in Australia tuned in to the The Late Late Toy Show. Photograph: Andres Poveda

More than 1.6 million people watched The Late Late Toy Show both on TV and online throughout the weekend, including catch-up views, according to RTÉ.

Viewing of the flagship show on the RTÉ Player resulted in a record 622,000 streams at home and abroad.

Streams spanned 139 countries, including each of the 50 states of the US and all eight Australian territories.

On the night in question, some 21 per cent of live streams came from outside of Ireland, while videos posted on RTÉ's social media platforms garnered 18.4 million video views and 1.4 million engagements across TikTok, Instagram, Facebook, X and BlueSky.

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Some €4.9 million in donations was raised through The Late Late Toy Show appeal, a fundraising initiative for children’s charities that coincides with the broadcast.

It brings the total amount raised since the appeal’s inception in 2020 to more than €26 million.

Host Patrick Kielty described the amount raised as “mind-blowing”, adding that the difference the funds will make to children and families across the country is “truly humbling”.

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“I can’t believe it’s over for another year but I’m still buzzing from a magical Toy Show last Friday night. As always that’s down to the amazing kids who knocked it out of the park with their performances, their toy demos and bringing their unique personalities, and to you at home for watching and sharing the love on the night.

“Thank you so much for making it a night to remember,” he said.

Denise Charlton, chief executive of Community Foundation Ireland said the generosity of viewers will “transform young lives in every county”.

“As the money continues to flow in, we will now begin the work of turning it into positive action to meet essential needs, address health and wellbeing, as well as promoting play and creativity,” she said.

Jack White

Jack White

Jack White is a reporter for The Irish Times