Since H&M’s first collaboration with Karl Lagerfeld in 2004, their limited edition collaborations have flown off the shelves. This year will be no different as H&M have just announced that they will be collaborating with the Parisian based fashion house Kenzo. The playful, vibrant brand will be releasing menswear, womenswear and a range of accessories in collaboration with the high street chain. The limited edition collection will be available in 250 selected H&M stores worldwide, as well as online.
Expect bright colours, including neons, greens and reds, vivid patterns and prints and potentially the appearance of the brand’s mascot, the roaring tiger.
Creative Directors Carol Lim and Humberto Leon said “With this collaboration with H&M we want to think big, push the boundaries, and bring the new energy of Kenzo to everyone around the world”
Kenzo is known for its youthful spirit, which will no doubt play well with H&M’s client base. Anne Sophie Johansson, Creative Advisor at H&M says “We can’t wait to share with everyone the world of Kenzo x H&M, with all of its creativity, fun and love of fashion.”
If last year’s ‘Balmainia’ is anything to go by, enthusiasts should probably start queuing now.
