The Road Safety Authority (RSA) has launched a new campaign to keep children safe in driveways as latest figures show over 40 per cent of child road fatalities occur in built-up areas.
There were 38 child fatalities involving motor vehicles between 2010 and 2015, and half of all road-related serious injuries among children occurred as a result of a collision in a built-up area during the same period.
The campaign features a series of videos focusing on child safety near driveways and in housing estates, and the RSA has issued specific advice to parents ahead of the Easter holidays.
The videos give step-by-step guidance on the different checks and routines drivers can employ when travelling with children or in areas where children may be exposed to danger such as driveways, housing estates and near schools.
"We cannot expect children to take responsibility for their own safety. It is up to us to make road safety part of their everyday routine and teach them how to share the road safely," said RSA chief executive Moyagh Murdock.
“Children are the most vulnerable of our road-users so it is really important that we as adults take responsibility for their safety. The aim of these videos is to provide all of us with tools to do this,” she added.
Drivers are encouraged to develop a series of steps for checking that the area around their vehicle is safe prior to departure, and to perform a ‘cockpit drill’ when in the car to ensure the handbrake and gear lever are properly positioned and that all doors are locked.