London - Britain's Inland Revenue, responsible for collecting the country's taxes, has employed a leading advertising firm to change the image of their tax inspectors.
The advertising company M & C Saatchi, along with the branding consultant Corporate Edge, has been engaged to revamp the government body's image and working practices. "This is about ensuring everything we do is about delivering a high quality public service," the Inland Revenue marketing director, Mr Ian Schoolar, said in a statement.