Harry Kewell believes if Leeds fail to win any silverware this season it will be regarded as failure by everyone at Elland Road.
Kewell has set his sights on lifting a trophy in the next nine months after yesterday becoming the highest-paid player in United's history by signing a £25,000-per-week new four-year contract.
The Australian international reckons that, with the constant improvement made at the club in the last three seasons, a league or cup triumph is now within the grasp of manager David O'Leary's side.
Reigning Premiership champions Manchester United again stand in the way of all pretenders to their crown, but Kewell feels Alex Ferguson's side can finally be shaken from the top of their tree.
"I'm so pleased with the deal," confirmed Kewell. "As I've said before, I love the club and the fans, and I love playing for Leeds United. There was no doubt I wouldn't sign.
"You can see how far we've come over the last three years - fifth, fourth and last season third - so there's only another two more places left and that's what we will be aiming for.
"Obviously the aim is to improve on what we did last year, just like every other team, and hopefully we can do that.
"Whether it's two places rather than just the one, we will have to wait and see. But the players have confidence in every other player in the team, so I don't see why we can't do it.
"At the moment Manchester United are the best team and everyone looks at them as the benchmark, and it remains to be seen if we can catch them.
"But I wouldn't have signed the new deal if I didn't think we could win something. My own personal opinion? I think we can do it."
Despite Kewell's delight at his new pay-deal, the 21-year-old continues to struggle with an Achilles injury which threatens to scupper his Olympic dream in his home town of Sydney.
Kewell has been selected for the "Olyroos" squad, along with Leeds team-mates Mark Viduka and Danny Milosevic, although time is running out on his aim of playing in the world's biggest sporting event next month.
"The injury is very sore at the moment, but we've a great new physio (Dave Hancock) in at the moment and things are looking up," added Kewell.
"Trying to be fit for the Olympics will be difficult. I'll be disappointed if I'm not going to be there, but I'm going to try my hardest."
O'Leary is expected to put pen to paper on his new six-year deal before the weekend as chairman Peter Ridsdale secures "the hottest managerial property in the game" to Leeds.
The 42-year-old Irishman is poised to become the most highly paid manager in the Premiership, relating to performances, with his salary increasing throughout the six years and could eventually be worth up to £10 million.
