It's a mere fortnight since the Golf Masters' chief presiding officer told you about Rory Sabbatini topping the poll when his fellow PGA Tour players were asked last year to name their least-favourite playing partner, the South African reaching the quota with considerable ease, receiving a quarter of the votes cast.
Ironically enough, Ben Crane, the man with whom Sabbatini had the mother of all run-ins in 2005, tied for second, on eight per cent, alongside Garrett Willis and, much to our dismay, Phil Mickelson. (Tiger Woods, incidentally, was the most popular.)
Sabbatini doesn't go out of his way to make friends, and Vijay Singh once gestured towards him on a Tour driving range and famously asked: "Man, how does a guy get that unpopular?"
One of his bugbears is the lack of recognition he gets back home (which he left as a teenager to move to the US), where he continues to be overshadowed by Ernie Els and Retief Goosen.
Sabbatini's popularity, though, continues to grow in GM land, with only Padraig Harrington (thanks to his 400,000 Irish Open prize) keeping him off top spot in our earners' list.
He has just competed in five consecutive tournaments, finishing in the top three in two before winning last week's play-off in the Crowne Plaza Invitational, moving him up to 14 in the world rankings.
He's climbing another list too: at registration Sabbatini featured in just 42 GM teams, but now he's employed by 130, the figure rising every week.
Feel the love, Rory, feel the love.
