Elon Musk said on Sunday he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
In a post early on Sunday morning, the social media platform’s billionaire owner added: “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Mr Musk posted an image of a flickering “X”, and later in a Twitter Spaces audio chat replied “yes” when asked if the Twitter logo will change, adding “it should have been done a long time ago.”
Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat.
Bluesky, the non-toxic alternative to X, has had a glow-up. But is the app here to stay?
Bluesky is starting to surge amid upheaval in the social media world
Sport Twitter, now X, deplorable, compelling and mindless ... but still, it’s hard to say goodbye
‘Toxic’ X just not worth it anymore, the Guardian concludes
The company did not immediately respond to a request for comment.
Twitter’s website says its logo, depicting a blue bird, is “our most recognizable asset”. “That’s why we’re so protective of it,” it added.
The bird was temporarily replaced in April by Dogecoin's Shiba Inu dog, helping drive a surge in the meme coin's market value.
The company came under widespread criticism from users and marketing professionals when Mr Musk announced early this month that Twitter would limit how many tweets per day various accounts can read.
The daily limits helped in the growth of Meta-owned rival service Threads, which crossed 100 million sign-ups within five days of going live.
Twitter’s most recent complication was a lawsuit filed on Tuesday claiming the firm owes at least $500 million (€499 million) in severance pay to former employees. Since Mr Musk acquired it, the company has laid off more than half its workforce to cut costs. – Reuters
